Amidst Telugu Surge In Hindi, Nenu Sailaja Atop
Off late, all of Indian cinema has been looking at Telugu cinema as the principal source of mass masala entertainment.
By: Tupaki Desk | 8 Dec 2024 12:17 PM GMTOff late, all of Indian cinema has been looking at Telugu cinema as the principal source of mass masala entertainment.
In tune with this, Telugu cinema has been consistently producing mass films, the are catering to the Hindi audience .
The most recent example of the same is the second part of Pushpa, which is going absolute bonkers at the Hindi box office.
While we have a theatrical search for Telugu cinema and one side, the is also an online revolution that has been giving exceptional patronage for Telugu films .
For instance, we have Ram Pothineni’s Nenu Sailaja which is dubbed and streamed on YouTube with the title The Super Khiladi 3.
This film is the most watched dubbed Telugu film of all time in the Hindi belt as it has over 630 million views on YouTube. It is miles ahead of its closest competitor Sarrainodu which has 483 million views.
Ram’s dubbed films in Hindi have been enjoying a great patronage amongst the domestic audience and the stupendous number of views speaks for itself.
While big event films like RRR, Pushpa 2, and others are driving the Telugu theatrical market in Hindi, we are witnessing films like Nenu Sailaja, Sarrainodu, and Dear Comrade(415M views) which have been driving the OTT revolution of Telugu cinema up north.
Either way, it is pleasant to watch Telugu cinema dominate the Indian cinema scene with such super engrossing content. The onus is now on upholding this positive momentum and driving it further.