Promotions Are Waste Of Money: Vamsi Is Wrong

Sithara Entertainment’s Naga Vamsi is always known for his controversial comments, and sometimes they misfire big time. Right now, Vamsi is promoting his upcoming release, Suriya’s Viswanathan & Sons, and the producers say that all the money spent on promotions like pre-release events, hoardings, and ads is a waste and doesn’t help ticket sales. But it looks like the producer is failing to read the ecosystem properly.

Apparently, Vamsi said: “In recent times, for films like Blast, Chennai Love Story, our own Lenin and other movies, the collections of second show are greater than that of morning-matinee and first-show together. We haven’t done any promotions in that 12-hour window. Only because of word of mouth do things work. The rest of things like pre-release events, hoardings and ads are just a waste of money”.

Well, films like Suriya’s Veerabhadrudu and Arjun’s Blast have worked out purely because of word of mouth. But then, Chennai Love Story can gross more than ₹50 crores, only because SKN has promoted it quite a big time. There’s a talk that the likes of Blast and Karuppu would have made more money if there were promotions. Promotions are not a waste of money, but it depends on how creatively you promote the film.

If you just pour money into events, it’s a waste only, but if you pour it effectively by planning ‘content’ that would go viral, surely the promotions would result in collections.