Is OTT betting high on THIS Telugu hero?
This growing demand highlights Nani’s strong market value and the confidence distributors have in his projects.
By: Tupaki Desk | 5 Feb 2025 9:34 AM GMTExcerpt: OTT platforms are showing high confidence in Nani’s films, with Netflix acquiring digital rights even before shooting starts.
In recent times, digital streaming platforms have become a major revenue source for filmmakers. However, selling digital and overseas rights has been a challenge for medium-budget films. Despite this, Telugu actor Nani’s movies are witnessing an unusual trend, with streaming giant Netflix securing OTT rights even before shooting begins. Additionally, Prathyangira Cinemas is acquiring overseas rights before the first look is released.
This growing demand highlights Nani’s strong market value and the confidence distributors have in his projects. A recent example is his film Saripodhaa Sanivaaram, which Netflix acquired for ₹45 crore before its release. The film, directed by Vivek Athreya, premiered on Netflix soon after its theatrical run proving the platform’s trust in Nani’s content.
Additionally, Netflix has signed another big deal for COURT, a film produced by Nani, and is in discussions for another project, Chiru Odela Cinema. These pre-release deals indicate how major OTT platforms see strong potential in Nani’s films ensuring financial backing even before the shoot is completed.
While many producers struggle to sell rights post-production, Nani’s films continue to attract early investments making him one of the most bankable stars in Telugu cinema today.
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