Old Songs Creating New Magic in Tollywood

In today’s Telugu films, audiences are thrilled whenever an old song plays, even for a few seconds. These nostalgic melodies instantly connect with people, reminding them of golden times. Remix versions and re-releases of classic hits are becoming popular again, and in many cases, they turn into key highlights of the movies.

While new songs trend for a short time, it’s the timeless classics from the 1960s to 2000s that remain evergreen. However, using these songs is not as easy as it seems. The rights to most of these songs are owned by music companies, and filmmakers have to take official permission and pay hefty fees before including them in their movies.

In Tollywood, most of the rights belong to Aditya Music Company. So, whether it is “Velluvochi Godaramma” from Devatha or “Idemitamma Maya” from Aayudham, production teams must contact Aditya Music to get approval.

A recent example is the film K Ramp, where the song “Idemitamma Maya Maikam Kamminda” became a major attraction. Interestingly, there is a fascinating story behind how this track was chosen. Initially, the film’s team wanted to use other popular songs, but the cost was too high. Their budget for song rights was only around Rs 2 lakh, which limited their options.

After searching for songs within their range, they found this particular track suitable for both their budget and storyline. To their surprise, Aditya Music, which shares a good relationship with the filmmakers, granted permission to use the song for free. This generous gesture helped the movie greatly, as the song went viral on social media and drew more attention to the film.

A similar situation might also happen with the “Nandamuri Nayaka” song, whose rights are also with Aditya Music. This trend shows that while old songs may be costly, their charm and nostalgic power continue to create magic in today’s cinema.