NTR-Neel Goes To Netflix: What’s Amazon Prime Doing?

For a long time, now it is Netflix, which has been leading the OTT race in Indian cinema as they have been the big OTT player that is buying almost every big hero film. On the other hand, we have Amazon prime, which is struggling a lot.

Netflix is reportedly making a massive push into the Telugu film market, and the recently discussed digital deal for the upcoming NTR and Prashanth Neel film strongly reflects this strategy.

The streaming giant is said to have offered around ₹125 crore for the post theatrical rights, placing the film among the most valuable OTT acquisitions from Telugu cinema. The deal highlights Netflix’s growing confidence in star driven spectacles that carry strong pan India appeal.

However, the agreement is believed to include a performance linked clause. If the film does not meet Netflix’s expected box office benchmarks, the final deal value could be revised.

This approach shows how OTT platforms are becoming more data driven, prioritizing theatrical performance before committing to the full payout. It also indicates that streaming services now see box office success as a crucial indicator of digital viewership potential.

The NTR Neel project has generated enormous buzz ever since its announcement, with expectations of a large scale action entertainer that can attract audiences beyond regional boundaries. By locking such high profile films early, Netflix appears determined to strengthen its Telugu content library.

Meanwhile, Amazon Prime Video seems relatively quieter in this space, giving Netflix a clear advantage as competition for premium Telugu titles continues to intensify.

It has been a long time since Amazon prime brought a big Telugu Hero film, and this is clearly showing as the domination of Netflix in the Telugu market is beyond question now. One can only wonder why Amazon has slowed down so drastically.