Anupama Parameswaran, Richard Prasad, Chinmayi Sripada's Peppy Music Video Pada Pada is out now

Telugu cinema is growing exponentially and so is the music culture. This new age music video starring Anupama Parameswaran is releasing in which not just looks interesting but also quite promising that it is going to take music culture to a new level.

Music by budding composer Dennis Norton, the song is directed by Richard Prasad, a DOP turned director. The song is sung by prominent singer Chinmayi Sripaada and the cinematography is by A. Vasanth

Pada Pada is the title of the song and it is the first south Indian music video which has been shot in Tokyo. The production is by Bobby Films, Ayera Studios and Ruby Naaz. Lyrics is by Krishna Kanth and choreography is by Vishnu Deva.

While the visuals are eye pleasing with Tokyo's scenic sights, the song sounds quite peppy and catchy. The music video captures the essence of Japan and of a free spirited girl.

Anupama looks quite beautiful in the Japanese avatar, especially in the Kimono. She complements the oomph of the song with her bubbly smile.

The music video looks exciting to say the least and is surely taking the independent music video culture to a different level.