Premieres For Every Weekend Release This Time!

Having premiere shows before the release of films is proving to be very beneficial these days. All the medium budget movie producers are following this trend. Though there is a huge risk involved, the makers are going ahead with this strategy. 'Baby', 'Samajavaragamana', 'Mem Famous', 'Writer Padmabhushan', 'Major', 'Charlie 777' and other movies got highly benefitted. But the same route did not work for movies like 'Rangabali' and 'Hidimba'. Despite that, the makers are organizing early premieres for all the Friday releases.

Karthikeya's 'Bedurulanka 2012' is having premieres in Vizag, Guntur and Kakinada. They will arrange premiers in Telangana and other cities based on the demand. This is a comedy thriller made on the concept of the world ending in 2012. Karthikeya needs this movie to be a success. Also, Kannada dubbing film 'Boys Hostel' is also having premieres before the movie's release.

But Varun Tej's 'Gandeevadhari Arjuna' and Dulquer Salman's 'King Of Kotha' did not follow this trend. Knowing DQ's craze and the movie releasing in all languages at the same time, the producers did not opt for early premiers. Both these films have completed promotions and are waiting for the release on Friday. Let us wait and see what happens this weekend.