Pushpa Promotions: North India Is Crucial

Pushpa 2: The Rule, starring Allu Arjun, is setting new standards for film promotions. Following a massive trailer launch in Mumbai, Arjun is taking an unconventional route by focusing his promotional efforts on rural and small-town areas in North India, particularly in states like Punjab and Uttar Pradesh.

This unique strategy aims to reach fans in regions where Pushpa has garnered a strong following, recognizing the audience's significant impact on the film's popularity.

Under Sukumar’s direction, Pushpa 2 promises a fresh take on Arjun’s character, tapping into his raw appeal that resonated so widely in the first film. Rashmika Mandanna reprises her role, and Devi Sri Prasad’s (DSP) music, known for its universal charm, is set to bring another memorable soundtrack to the franchise. With this grassroots approach, Pushpa 2 aims not only to expand its reach but also to deepen its connection with fans across India.

Directed by Sukumar, Pushpa is going to have a grand release in two parts. The makers are looking at 1000 Cr rupees pre-re;ease business at the box office, with the non-theatrical rights being closed at 420 Cr rupees.