PVR-Pushpa Clash: What’s Happening?

As we have been reporting for the last few days, the second part of Pushpa is going absolutely on a rampage at the Hindi box office. The Hindi masses have owned the film, unlike any other, and the revenues are so very huge that this Allu Arjun and Sukumar film is now the biggest box office blockbuster of all time in Hindi market.

However, in a detrimental news, it is being established that the leading cinema chain in India PVR Inox is at loggerhead with the distributor of Pushpa 2 in Hindi.

The Hindi distributor of the film Anil Tadani is in confrontation with the leading cinema chain so as to the theatrical distribution prospect. With Pushpa 2 entering the third week, and Bollywood gearing up for the theatrical debut of Varun Dhawan’s Baby John, it was proposed that Pushpa 2 must go for a less number of screens.

However, the distributor is persistent on continuing with at least 50% screens for Pushpa 2 considering the massive revenues it is generating. But on the other hand, we have a mainstream Bollywood hero’s film coming up which needs to be accommodated as well.

In the end, this confrontation has resulted in doubts on whether or not Pushpa 2 will be continued at the big screens. If PVR Inox really does allocate 50% of the screens to Pushpa 2, then Baby John and Mufasa will have to settle with 30% and 20% screens respectively. This is not a feasible solution for those involved.

It has to be seen how this situation would pan out, considering all that is at stake. Meanwhile, Pushpa 2 has clocked over Rs 620 crore nett at the Hindi box office thus far and it is still going super strong.