Too Much of Commercial Cashing On Raaka

An interesting piece of news is now doing the rounds that the makers of Allu Arjun’s “Raaka” are trying to bring a special privilege for the film. They want to copyright all the dialogues, mannerisms, and wild acts of the hero’s character in the movie, such that no one would be exploiting it commercially. Well, that’s tough to understand, and here’s the breakdown of it.

From IPL players like David Warner to Central Ministers of India, many have used the ‘Pushpa’ Taggedhe Le mannerism, and, based on that, the makers of “Raaka” now want to copyright Allu Arjun's mannerisms from this film for commercial use. Because many commercial TV advertisements, paper ads and other forms of cartoons and online campaigns also used the line “Jukega Nahi Saala” and the hand below beard mannerism of the actor big time. While Mythri Movie Makers never felt that they are giving the right for anyone to exploit the mannerisms they have created for their Pushpa franchise, Sun Pictures is said to be not taking it easily.

However, when a character goes viral, people tend to follow it madly. That’s the pure love the audience showers on films, and that audience might include top celebs, politicians, and more. But putting a commercial cap on such viral stuff is a suicidal move, because unwanted hate will develop in such scenarios. We have to see how Allu Arjun will respond to this anyway. Otherwise, this is looking like too much cashing in on Raaka at the moment.