Allu Arjun’s ‘Raaka’ What A Secret Planning!

‘Pushpa’ star Allu Arjun’s latest film, being directed by Atlee, has taken everyone by surprise with its title Raaka. Not just the title, even the first look has caught many off guard. And the secrecy maintained by Allu Arjun and Atlee is getting a commendable response from all corners. Usually, some information leaks out before big announcements. But this time, even media circles couldn’t figure out the title in advance. That clearly shows how tightly the team handled things.

If you look at the title Raaka, it seems to be derived from words like “Rakshasudu” or “Rakasa”, hinting at a darker, intense character. However, to date, there is no clue for the so-called ‘insider report’ updates regarding the same. Some say that, knowing for a fact that people in his team love giving such updates to a few media folks, Allu Arjun hasn’t even shared the title with anyone. Other than Allu Arjun, Atlee, Kalanithi Maran, and the poster designer, none knows the title until yesterday. Probably this is the first time a title hasn’t leaked yet, almost 2-3 days in advance, and took everyone by surprise with the poster itself.

Of course, revealing the title through leaks will kill out the curiosity, and this type of surprise is what works out like a bang. For example, even though the production house hasn’t confirmed, everyone knows from the last six months that NTR-Neel’s film is titled “Dragon”. By keeping the title in the news for a long time, surely the excitement around the title reveal gets diluted. That’s the reason the secret planning of Bunny and Atlee is getting admired now.