Beyond America, Can Rajamouli Fire Up Varanasi!

Varanasi is the most ambitious project currently in the production in Indian cinema and it marks the collaboration of Rajamouli and Mahesh Babu. This is one of the biggest projects in circulation around.

However, the big problem for this project has been with the scale and the production cost associated with the same. Considering that, this is one of the biggest projects in the history of Indian cinema, a lot more financial resources are expected to recover the investments.

So there is this natural need on Rajamouli to increase the market potential of this project beyond Indian market and also the United States belt. This is the reason why he is reportedly, contemplating the idea of releasing the film in the Latin America and South America built as well.

This is a completely unexplored segment for the Indian films, and considering that both these American segments have animated cinema choices, there is a good chance that they might love Indian Cinema.

More importantly, Varanasi is a global subject, which requires a lot of global visual imagery. So this would naturally open the doors for several other countries to have their visuals associated with the film, which will ultimately excite the audience.

So this is a clever strategy from Rajamouli to open up new markets, not just for his Varanasi, but also Indian films in general by typing into the latin and South American belts.

Earlier, Rajamouli had created a completely new market within the western belt with RRR, and he appeared to be going beyond this imagination with Varanasi now.