New Trend In Tollywood: Get Ready For Challenges?

Telugu cinema is one of the most progressive film in industries in Indian cinema, and this is evident if you look at the fact that some of the biggest blockbuster of the year from Telugu. But at the same time, it is becoming increasingly tough for small films to bring audience to theatres.

In this context, the latest statement from senior actor Rajendra Prasad, while speaking on this stage of Mass Jathara Event that was held in Hyderabad last night is grabbing the attention right away.

Rajendra Prasad said he is ready to quit films and retire forever if people do not feel entertained by this Ravi Teja film. He sounded so very confident about this Mass Jathara that he said he would even retire from films, if this film does not work at the ticket counters and entertain the audience to the fullest.

It is becoming increasingly, to see such challenges from veteran actors and even directors in the recent past. This originated with Nani, who had made a challenge about Court and said people did not watch his HIT 3 if they don’t like Court.

This was later repeated by another talented actor Priyadarshi, who said his recent film Mitra Mandali will and everyone, and if that does not happen, people did not watch his next film.

And now it is the turn of veteran active Rajendra Prasad to make a similar comment on the upcoming film Mass Jathara. It appears that Telugu cinema has fully embracing the culture of challenging the audience and drawing stakes with their upcoming films to grab the attention instantly.