Rajinikanth Makes History With Dubbed Coolie Event
Once, before every big film release, audio functions were the heartbeat of promotions. Then came the era of grand pre-release events.
By: Shanaz B Syed | 12 Aug 2025 12:08 PM ISTOnce, before every big film release, audio functions were the heartbeat of promotions. Then came the era of grand pre-release events. In Tamil cinema, though, the old audio tradition still breathes. But Superstar Rajinikanth�s latest movie Coolie has gone a step further, hosting an event bigger and more stylish than both. Called �Coolie Unleashed�, it skipped the usual YouTube livestreams and channel feeds. Instead, Sun Pictures decided to air it exclusively on their Sun TV channel.
Here�s the twist, the same Tamil event will now be shown to Telugu audiences. On August 15th at 9:30 pm, Gemini TV (part of Sun Network) will broadcast the program. This is no small thing; it�s rare for a Chennai-based Tamil event to be aired directly in Telugu. Many are calling it a first-of-its-kind move. It�s like taking a party from one city and setting up the dance floor in another.
And they aren�t just showing the original. Music director Anirudh will perform Telugu numbers instead of his Tamil setlist. The speeches will be dubbed with Telugu voice-overs, making it feel like a native event. This has sparked jokes online, �We�ve seen movies dubbed in Telugu, but events too?� Still, the buzz proves the team�s deep focus on connecting with Telugu fans.
The Coolie craze here was already high. Rajini�s name guarantees attention, but add Lokesh Kanagaraj�s mass direction, Nagarjuna as the villain, and Upendra in a special role, and you have a storm. The film hits theatres on August 14th, clashing with War 2. Some feel it would�ve been perfect if Rajini himself came to Hyderabad for a press meet. But for now, this �translated celebration� has done its job, the hype is real, and the excitement is peaking.
