Magic Of Chikiri: 45 Mins Trek & Tremendous Effort

The musical promotions of Mega Power Star Ram Charan’s highly anticipated film Peddi started with a bang, thanks to the overwhelming response for the first single, Chikiri Chikiri. Composed by AR Rahman, the song continues to dominate music charts, racing past 100 million views and still climbing.

To showcase how the Chikiri magic came to life, the makers released an exclusive Behind the Chikiri Madness video. It reveals the tremendous effort behind creating the viral hook step- a 45-minute trek and an immense amount of hard work, all to deliver something extraordinary for music lovers.

The team can be seen reaching the hilltop with the help of a rope, emphasizing the commitment that went into capturing the perfect moment. The video also highlights the warm companionship between Ram Charan and director Buchi Babu Sana, with Charan affectionately referring to him as Thala.

With the phenomenal global reception to Chikiri Chikiri, expectations for Peddi have skyrocketed. The film is set to hit screens on March 27 next year, and the buzz is only getting louder.