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Peddi Business Deal Not Yet Closed

The makers strongly believe that if one song can create such excitement, future promotional content will increase the craze even more.

By:  Priya Chowdhary Nuthalapti   |   25 Jan 2026 11:25 AM IST
Peddi Business Deal Not Yet Closed
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Ram Charan’s upcoming film Peddi is slowly becoming one of the most talked-about projects in the film industry. Even though there is strong interest in the movie, the makers have not yet closed major business deals, including overseas rights. This delay is not due to any problem. It is a well-planned and smart decision taken by the production team.

From the time the Chikiri song was released, the buzz around Peddi has grown rapidly. The song went viral across social media platforms and received a positive response from fans and general audiences. Despite this strong reaction, the producers are not rushing to finalize business agreements. Instead they are following a step-by-step promotional strategy.

The makers strongly believe that if one song can create such excitement, future promotional content will increase the craze even more. More songs, teasers, and visuals are expected to be released at the right time. By slowly building hype the team hopes to create higher demand for the film. This approach will also help them secure better prices when the business deals are finally closed.

Peddi is also being viewed as a very important film in Ram Charan’s career. After the huge global success of RRR, expectations were extremely high for his next film, Game Changer. Unfortunately that film did not perform as expected at the box office. Because of this, Peddi has become a crucial project for Ram Charan especially at the pan-India level.

A strong success with Peddi will help him firmly maintain his position among the top national stars. The film is directed by Buchi Babu Sana, who is known for his emotional storytelling and strong presentation. Every decision related to the film is being taken carefully, keeping both creativity and business in mind.

The film is produced by Venkata Satish Kilaru, and the team is confident about the long-term value of the project. With smart planning and rising expectations, Peddi is shaping up to be a major release worth waiting for.