'Peddi' Roars In USA: Even Before Promotions Begin!
The “Chikiri” song has already travelled strongly beyond Telugu audiences and became a social media hook.
By: Shanaz B Syed | 11 May 2026 1:37 PM IST
At a time when most pan-India films are depending heavily on aggressive promotions, interviews and viral events to push advance bookings, it looks like Ram Charan’s Peddi is doing something the opposite of that. Even without any promotions, the film’s advance sales is roaring. The latest USA premiere advance sales numbers are now turning heads across trade circles.
The film has already crossed $196K in USA premieres alone, selling close to 6,800 tickets across 1126 shows from 306 locations. Overall, North America premiere pre-sales have now reached nearly $214K, with 24 days to go for the premieres. What is making this trend more impressive is the timing. The film’s promotions haven’t even properly started yet.
No massive pre-release event. No aggressive interviews and viral clips. No overseas promotional tour. No flood of content from the movie’s team. Yet the bookings are moving steadily, driven purely by curiosity and hype generated by teaser content and songs. Well, Ram Charan’s stamina, Buchi Babu’s creativity, AR Rahman’s music, and Janhvi Kapoor’s glamorous presence are all rewarding it looks like.
The “Chikiri” song has already travelled strongly beyond Telugu audiences and became a social media hook. And that one song is doing a lot of things. It looks like Ram Charan’s mass transformation made Overseas Telugu audiences connect strongly with that earthy, rooted vibe. Interestingly, Texas has emerged as the biggest territory so far for the film in USA advances, contributing a massive chunk of the sales. That’s evident of the Dallaspuram effect.
Peddi is hitting cinemas on June 4th, 2026.