Agent Ching Trailer: Is Atlee’s Ad Really Worth The Budget?

Ranveer Singh, Sreeleela and Bobby Deol teamed up for a new Ching’s Secret ad directed by Atlee. With a reported ₹150 crore budget, fans wonder if it’s a marketing stunt or reality.

The Indian ad world has seen some high-budget projects, but the latest campaign for Ching’s Secret has taken everyone by surprise. The brand’s new commercial, titled Agent Ching Attack, stars Ranveer Singh alongside Sreeleela and Bobby Deol. Directed by Jawan fame Atlee, the ad is being called one of the most expensive ever with reports claiming it cost around ₹150 crore.

The trailer was released recently on YouTube, featuring Ranveer Singh as “Agent Ching.” The ad opens like a film trailer, with dramatic visuals and intense background music. It shows a snowy power plant where Ranveer’s character is held captive by Bobby Deol, who plays the villain, Professor White Noise. Soon, Sreeleela enters as Agent Mirchi, bringing her stylish action moves and signature wink.

The action-packed scenes, high-end visuals, and VFX made many viewers mistake it for an actual movie. Ranveer performs energetic fight sequences and even a quick dance number with Sreeleela. As the mission reaches its climax, Ranveer receives a command saying, “Agent Ching, aag laga de,” to which he responds, “Jai Hind, sir,” before turning Ching’s products into grenades that “ignite” the plant — a clever nod to the brand’s spicy condiments.

Despite the excitement, social media users are debating whether ₹150 crore was truly spent on the ad or if it’s just a publicity stunt. Many believe the huge number was shared only to attract attention, while others feel the scale of the visuals justifies the claim.

Netizens reacted humorously, saying, “Why did I think this was a movie trailer?” and “So much investment for one chutney!” The campaign has successfully created massive buzz online.