Buzz: Is This Ravi Teja's Fixed Remuneration?

In the era dominated by OTT platforms, the dynamics of the film industry have undergone a significant shift, especially concerning pre-release business and actor remuneration. With theatrical businesses thriving in the OTT age, actors, particularly prominent ones like Ravi Teja, have seen a substantial rise in their pre-release earnings.

However, the landscape is evolving as OTT giants are now exercising caution in investing hefty amounts in new movies. Ravi Teja, known for charging a considerable 25Cr remuneration per film, found himself in a dilemma when a planned collaboration with director Gopichand Malineni faced budgetary constraints that surpassed initial estimates.

The production house, Mythri Movie Makers, hesitated due to the budget exceeding projections, yet Ravi Teja remained adamant about maintaining his quoted remuneration, leading to the project's postponement.

The actor's reluctance to compromise on his remuneration stems from continued offers by other producers who are willing to meet his quoted figure. For instance, People Media Factory has agreed to pay Ravi Teja the same amount for their film, "Eagle," and is poised to do so for another upcoming project.

This scenario reflects a standoff where the actor's fee remains consistent despite shifting industry dynamics. While Ravi Teja's stance may be justified by prevailing offers, it creates a challenge for projects encountering budgetary constraints, causing a temporary halt until a mutually agreeable solution is reached between actors, production houses, and changing market dynamics.