Why This American Mag Running After Allu Hero?

Usually, when American cinema and lifestyle magazines are launching their Indian edition, like The Hollywood Reporter, Esquire, or Variety, they often pick up local superstars to get more attention for the new launch. However, one particular Hollywood magazine, whose Indian version just got launched, is making the best use of this Telugu hero’s wedding, but making us wonder why they are doing it.

The Indian edition of the popular American lifestyle magazine “Robb Report” is currently being discussed for a specific reason. They want to write about luxury, fashion, and lifestyle in India through the Indian version, but the first celebrity they have chosen to do that is none other than Allu Sirish and Nayanika Reddy. Not only do they have exclusive access to the wedding coverage, but they are also the ones posting more details about everything related to the wedding.

The magazine didn’t even give such coverage to Vijay Devarakonda and Rashmika, comparatively two bigger stars than Sirish, and that brings everyone to ask, why is this special preference for the Allu hero by an American magazine? Some say that it’s Allu Arjun’s global PR company that is actually doing the needful for Sirish, before they launch him as a big film producer.

On the other hand, some say that Allu family’s close ties with a big industrialist group that owns the Indian version of these magazines like The Hollywood Reporter and Robb Report, are actually working in favour of Allu Sirish getting this terrific attention through his wedding.