Salaar: Ceasefire Business - Prabhas Targets Massive Milestone
The film's Overseas rights have already been sold for a whopping 80 Crores, while the makers are expecting a staggering 200 Crores for the Telugu states.By: Charan | 15 July 2023 10:46 AM GMT
Salaar: Ceasefire, set to release on September 28th, has sent Prabhas fans into a frenzy of anticipation. The combination of Prabhas and director Prashanth Neel has created mammoth hype around the film's box office potential, and the makers are leaving no stone unturned to sustain the craze. In fact, they are expecting a staggering business of 800 Crores for Salaar.
Adding to the excitement is the presence of Shruti Haasan as the female lead, along with an ensemble cast that includes Prithviraj Sukumaran, Jagapathi Babu, Eeswari Rao, Sriya Reddy, and Saran Shakthi in crucial roles. With Ravi Basrur as the music composer, this Hombale Films production promises a riveting cinematic experience.
The massive craze surrounding Salaar has led the makers to quote exorbitant prices for both theatrical and non-theatrical rights. The film's Overseas rights have already been sold for a whopping 80 Crores, while the makers are expecting a staggering 200 Crores for the Telugu states.
In Hindi and other territories, they plan to release the film on their own, confident in its wide appeal. The theatrical rights alone are valued at close to 500 Crores, and the Digital rights are being quoted at 200 Crores. Negotiations are currently underway with two major digital platforms, and it is anticipated that the audio and satellite rights will fetch a hefty sum as well.
Overall, the makers have set their sights on a non-theatrical business of around 300 Crores, which would take the film's worldwide total business to a remarkable 800 Crores. With such massive expectations and unprecedented buzz, Salaar: Ceasefire is poised to set new records and cement its place as one of the biggest blockbusters in Indian cinema.