Most anticipated film, but failing due to promotions

Bollywood superstar, Salman Khan is currently occupied with his upcoming film, Sikandar, which is in the final league of production and is preparing for the release by the end of March. This happened to be one of the most anticipated films in the making in Bollywood.

However, the issue has been happening with the promotional material of the film that is being released by the makers on a steady basis now.

Initially, the teaser of the film was released last week and it had only mediocre content as it had nothing new in terms of presentation of the on screen portrayal of Salman Khan. This was a very underwhelming teaser in the first place, which served no purposes for the film.

This is now followed by a new song from the album that was released yesterday and it features Salman Khan and Rashmika Mandanna. This is a dance number, featuring the lead pair, but again it is failing to create the right kind of impact for the film.

The tune and the setting of the song are energetic enough, but the visuals are very substandard as they give the impression that we have seen this kind of stuff already elsewhere. There is no clear mark of Director Murugadoss in this newly released song.

It appears that the makers of this film marketing, the promotional campaign, horribly wrong as none of the content that they have released till now has opened to an unanimously positive response.