Samantha Takes Over Fashion World With New Brand Deal

Fashion is like a river, always moving and full of surprises. Samantha Ruth Prabhu, who already owns brands like Sakhi, a perfume line, and schools, has now added another milestone to her busy lifestyle. She is the new brand ambassador for jewellery giant Joyalukkas. This partnership brings together Samantha’s stunning looks and Joyalukkas’ rich tradition of jewellery, creating fresh excitement in the fashion world jewellery The brand's earlier brand ambassador was Bollywood beauty Aishwarya Rai Bachchan.

This deal is not just a business tie-up but a meeting of two icons. Joyalukkas, with over thirty years of heritage, is built on creativity and trust. Samantha represents grace, confidence, and individuality, values that match perfectly with the brand. Dr Joy Alukkas said Samantha reflects the spirit of the modern woman who celebrates life’s special moments with style and substance.

Samantha expressed her joy about the partnership, saying jewellery has always been personal to her, a story of emotions and celebration. “Joyalukkas represents all these values,” she said. She hopes this collaboration will inspire women to shine with confidence. For Samantha, this is another step in growing her presence in fashion and luxury, adding to her growing list of ventures.

The association will soon be revealed through a global campaign where Samantha will showcase Joyalukkas’ heritage in her own style. Along with actress Kajol, she will represent the brand worldwide.