Samantha Reveals Her Powerful Success Mantra Now

Samantha Ruth Prabhu isn’t just sticking to films anymore; she’s moved beyond the usual path. Once known only as a heroine, she now wears several hats. From launching her clothing brand Saaki World, investing in wellness startup Secret Alchemist and superfood label Nourish You, to starting her own production house Tralala Moving Pictures in 2025, she’s been building something bigger. Back in 2017, she also started Tweave with the Telangana Government to support handlooms.

In a recent interview, Samantha opened up about what success means to her today. She said she doesn’t see success as fame or hits anymore. “Freedom is success,” she said. “Not being trapped, having the space to grow and do things that bring me joy, that’s what matters.” Despite not having a film release in the past two years, Samantha said she’s more fulfilled now than ever before.

She did make a brief appearance in Shubham, where she also turned producer for the first time. That experience seems to have lit a new spark. Her next film, Maa Inti Bangaram, is all set to start this month. And Samantha has confirmed she’s getting back to work in front of the camera too, with more projects lined up after this one.

There’s no dramatic reinvention or overhyped return here. Samantha is simply doing things at her pace, following what feels right. Whether it’s launching a business, acting, or producing films, she’s choosing freedom, and that’s her mantra now.