After Perfume And Preschool, Samantha Starts Yet Another Business!

Samantha Ruth Prabhu’s entrepreneurial journey is like a river that keeps twisting and turning, just when you think you’ve seen it all, she finds another path. From fashion to wellness, education to superfoods, Samantha has dipped her toes in almost everything. And now, she’s back with a new venture, a luxury clothing brand that’s already making fans curious.

The brand, TRULY SMA, is all about movement, comfort, and quiet confidence. Samantha shared glimpses of the collection on social media, writing, “A new chapter begins. TRULY SMA is now live ✨… pieces that feel like second skin. Nothing extra. Everything you.” Co-founded by Samantha herself, the brand promises effortless luxury that’s easy, wearable, and stylish. Fans can explore the collection at www.trulysma.com

This isn’t her first rodeo. Samantha co-founded Saaki, a women’s fashion label, and ZOY, a menstrual healthcare brand. She owns Tralala Moving Pictures, her production house, and has invested in startups like Urban Kisaan (hydroponic farming) and Nourish You (superfoods). She also co-owns the Chennai Super Champs pickleball team, runs a podcast (Take 20), an aromatherapy brand (Secret Alchemist), a performance supplement company (Gataca), and even an early learning school (Ekam). Basically, she’s everywhere.

With TRULY SMA, Samantha continues to combine style, comfort, and her unique lifestyle vision. The pieces are minimal, chic, and meant to feel like a second skin, something that fits effortlessly into everyday life. Fans are excited, and fashion enthusiasts can’t wait to see how she blends elegance, ease, and a touch of Samantha’s personality into yet another successful venture.