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SRK's Son's Brand Jacket Costs a Bomb!

While the collection has garnered attention for its style, it's the price tags that have truly sparked online conversations.

By:  Tupaki Desk   |   19 March 2024 10:27 AM GMT
SRKs Sons Brand Jacket Costs a Bomb!
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Shah Rukh Khan's son Aryan Khan's streetwear brand, D'yavol X, has become a topic of discussion once again, thanks to its latest collection, Triple Threat X-2. Released last Sunday, the collection offers a continuation of the brand's edgy aesthetic with a darker twist, featuring T-shirts, crop tops, hoodies, and denim jackets.


While the collection has garnered attention for its style, it's the price tags that have truly sparked online conversations. The most talked-about item is the denim jacket, spotted on both Shah Rukh Khan himself and his daughter Suhana. This exclusive piece boasts a unique feature – Shah Rukh Khan's autograph – and comes with a staggering price tag of Rs 99,000. Unsurprisingly, it's already sold out.

That initial launch featured a piece priced at a whopping Rs 2 lakh! Despite the high costs, the debut collection saw rapid sales, with items like Shah Rukh Khan's signature hoodie selling out within hours.

With the Triple Threat X-2 collection generating significant buzz, D'yavol X proves it's a force to be reckoned with in the fashion world. Whether their high-end strategy translates to long-term success remains to be seen, but one thing's for sure – D'yavol X isn't afraid to make a statement, both in terms of style and price.