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Sonakshi Sinha Exposes Brands For Unauthorized Picture Usage

Pictures on the internet travel like whispers in a crowded street, fast, uncontrolled, and often landing where they don’t belong.

By:  Shanaz B Syed   |   3 Sept 2025 2:21 PM IST
Sonakshi Sinha Exposes Brands For Unauthorized Picture Usage
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Pictures on the internet travel like whispers in a crowded street, fast, uncontrolled, and often landing where they don’t belong. Sonakshi Sinha faced this reality when she spotted her own photos, originally shared on social media, displayed on e-commerce sites without her nod. What was meant to showcase her style ended up being free promotion for brands she never agreed to support.


Sonakshi didn’t hold back. She called out the practice openly, asking how any company could assume the right to use her pictures without a single word of consent. She reminded them that giving credit on her posts doesn’t mean her images are open property. Her message was clear: remove the content or deal with legal action.

Her frustration also highlights a bigger issue. Many actors, influencers, and content creators often notice their work being copied or used in the wrong way online, while companies make money from it without being held responsible. Sonakshi's position makes this growing discussion even more important in today's digital world.

Meanwhile, her career moves steadily forward. After making waves in Heeramandi on OTT, she returned to the big screen with Nikita Roy, directed by Khush N Sinha. The film may keep her in the headlines, but so will her fight to protect her image, because no brand should get to borrow a face without asking first.