Super Creative Varanasi Merchandise Is Coming
News is coming out that to market Varanasi big time, SS Rajamouli has already roped in a company that’s known for doing creative merchandise.
By: Shanaz B Syed | 11 Aug 2026 5:28 PM ISTAce director is not only a creative filmmaker who works hard on the sets and in post-production to bring out the best, but he also makes sure that he markets the film well. He is known for his amazing marketing ideas that will always give a huge edge to the movie. Even for his upcoming film “Varanasi”, the director is doing something similar.
News is coming out that to market Varanasi big time, SS Rajamouli has already roped in a company that’s known for doing creative merchandise. Already the locket being worn by Mahesh Babu in the teaser and other posters is getting viral, and there are a couple of weapons, bracelets, t-shirts, and hoodies that are coming up from the Varanasi team as merchandise, and fans are going to love them so much, say insiders.
Usually with Disney films, we see this type of merchandise marketing, and nowadays many films are giving t-shirts to cast and crew only. However, #OG has succeeded in recent times when it comes to making the most on the merchandise. So we have to see if Varanasi will also get a similar reception, while Baahubali merchandise hasn’t earlier clicked in that way.
