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Upasana Gives Away Charan Mother’s Signature Keepsake; Details Inside

In a world where tradition meets entrepreneurship, Upasana Kamineni Konidela is rewriting how legacy is carried forward.

By:  Tupaki Desk   |   2 May 2025 12:51 PM IST
Upasana Gives Away Charan Mother’s Signature Keepsake; Details Inside
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In a world where tradition meets entrepreneurship, Upasana Kamineni Konidela is rewriting how legacy is carried forward. The wife of Ram Charan and mother to little Klin Kaara, Upasana is not just part of the mega family by name, she's shaping its modern face with purpose and poise. Her latest move is a heartfelt blend of sentiment and savvy: giving fans a personal slice of her mother-in-law’s legacy through Athamma’s Kitchen.

The ready-to-eat brand Athamma’s Kitchen, named after Ram Charan’s mother, Surekha Konidela, is rooted in homely Telugu cuisine. It was launched by Upasana with the idea of bringing the warmth of traditional cooking to the modern dining table. She has been actively promoting the brand in her own style, elegant, warm, and engaging. But now, she’s taken things one step further by offering a special digital feature.

“Visit our website and click on Athamma’s signature to order,” she posted recently, unveiling a unique keepsake, Surekha’s handwritten signature, turned into a clickable brand element. It’s not just smart marketing; it’s personal. It’s a reminder that every dish on the menu is steeped in real family heritage, not just recipe books.

By turning a family memory into a public experience, Upasana proves again that she’s more than a star wife, she’s a businesswoman with heart. And in doing so, she gives the Konidela legacy a taste that goes far beyond the screen.