Suresh Babu Offers A New Idea To Bring More People!

Senior director and distributor Suresh Babu has responded about the ticket prices. He advised the buyers to use the method which is already prevalent in overseas and Bengaluru. He claims that the rate should be up during the weekends while the price should be reduced in the weekdays.

Speaking to Deccan Chronicle, he said, "This has been a debatable issue for quite some time. Personally, I think there should be an upper limit and flexibility given to the theatres to alter rates over the week. For instance, we can sell a ticket for Rs 250 on weekends and are allowed to sell for Rs 150 or less on weekdays. People after a hard day's work, like to chill out in a theatre. They should be given the best of food, great film viewing experience and swanky ambiance to help them to relax and enjoy. I would prefer viewers to choose their place and price."

Talking about the increase in footfalls during the Independence weekend, he stated, "The rise in footfalls at theatres is just a myth since people are coming to theatres only to watch good films and thumbing down bad ones. We haven't observed any marked rise in the percentage of footfalls as we keep track of such things every day. However, films like 'Jailer', 'Gadar 2' and 'OMG 2' have rocked the box office in Telugu states and revived our hopes to make up for our losses in theatres after poor collections during summers this year."

Suresh Babu claims that content is the king. He revealed, "I also like to watch a star-studded film since a lot of money is spent on production, exotic locales and great songs but star charisma alone is unable to pull in crowds. For instance, Rajinikanth's earlier movies didn't do well but 'Jailer' rocked the box office. Similarly, Akshay Kumar had more flops before returning with a bang with 'OMG 2'. On the other hand, small films like 'Virupaksha' and 'Baby' also minted gold at the box office, so content is the king for both small and big movies."