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Taylor Swift Wedding Trash Turns Into Rs 1.2 Lakh Business

Reports say Justin earned nearly Rs 1.2 lakh from the sale. He explained that his goal was to preserve important cultural moments in New York City through creative artwork.

By:  Priya Chowdhary Nuthalapti   |   12 July 2026 10:46 AM IST
Taylor Swift Wedding Trash Turns Into Rs 1.2 Lakh Business
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A strange story connected to the wedding of famous American singer Taylor Swift has become a hot topic on social media. Instead of the wedding itself, people are now talking about the trash that was left outside the venue and how it was turned into a successful business idea.

Taylor Swift and NFL star Travis Kelce reportedly got married in a grand ceremony at Madison Square Garden in New York on July 3. Thousands of fans gathered outside the venue to celebrate the special day. After the celebrations ended, the streets were filled with small pieces of litter left behind by the crowd.

A New York-based artist named Justin Gignac decided to do something different with the waste. He collected items such as bottle caps, drinking straws, cigarette butts, food wrappers, and even one lost AirPod from the public streets outside the venue.

Instead of throwing the trash away, Justin carefully placed each collection inside small transparent plastic cubes. He designed them as unique art pieces and added a special label that read "JUST&T MARRIED." His idea was to create a memorable keepsake connected to one of the biggest celebrity events of the year.

The artist then offered these cubes for sale on his website. Each cube was priced at around Rs 2,400. Taylor Swift fans, popularly called Swifties, quickly showed interest in buying these unusual souvenirs. Within just one day, all 50 cubes were sold out.

Reports say Justin earned nearly Rs 1.2 lakh from the sale. He explained that his goal was to preserve important cultural moments in New York City through creative artwork. According to him, these small cubes act like time capsules that remind people of a memorable event, even if they were not present there.

Justin also made it clear that he only collected trash from public streets outside the security area. He did not take anything from inside the wedding venue or any private location.

Interestingly, this is not the first time Justin has used trash as art. He is already known for collecting waste from different parts of New York City and turning it into creative collectibles. His latest project has now gone viral, with many people praising the creativity while others find the idea surprising.