"Teri Baaton Mein Aisa Uljha Jiya": A Critical Flop, Box Office Boon?

Kriti Sanon and Shahid Kapoor's recently released film "Teri Baaton Mein Aisa Uljha Jiya" has become an unexpected anomaly in the Bollywood landscape. Despite scathing reviews from critics who panned the script and direction, the film has surprisingly managed to rake in a decent box office collection.

Made on a budget of ₹ 45 crores, "Teri Baaton Mein" has earned a domestic share of ₹ 60.45 crores within 11 days, translating to a global gross of ₹ 100 crores. This success has left many critics bewildered, especially considering the film's underwhelming narrative and character development.

However, several factors seem to have contributed to its commercial viability. Firstly, the timing played a crucial role. Released during Valentine's week with no major competitors, the film capitalized on the demand for romantic content. Secondly, the absence of bigger releases left the field open for "Teri Baaton Mein" to attract couples seeking a cinematic outing.

This box office performance comes as a breath of fresh air for both Sanon and Kapoor. Following the financial disappointment of "Ganapath" for Sanon and "Jersey" and "Bloody Daddy" for Kapoor, "Teri Baaton Mein" provides a much-needed hit at a crucial juncture in their careers. It's important to note that critical appreciation and commercial success don't always go hand-in-hand, and in this case, "Teri Baaton Mein" stands as a testament to the unpredictable nature of the box office game. However, whether this translates to long-term career gains for Sanon and Kapoor remains to be seen.