Mirai Becomes a Big Hit Before Its Release
The buzz around Teja Sajja’s upcoming film Mirai has been growing ever since its announcement.
By: Priya Chowdhary Nuthalapti | 7 Sept 2025 10:55 AM ISTThe buzz around Teja Sajja’s upcoming film Mirai has been growing ever since its announcement. Every teaser, trailer, and song release has captured the audience’s attention, creating high expectations for the movie. This positive response has helped the production house, People Media Factory (PMF), recover from previous underperforming films.
Made with a budget of 60 crores, Mirai is designed to be visually spectacular and grand in scale. Surprisingly, even before hitting theaters on September 12, the film has already earned a table profit of 20 crores. The producers reportedly made 45 crores from selling non-theatrical rights, ensuring a solid profit before the audience even watches the film. In today’s competitive film market, this is a remarkable achievement.
While many big-budget films this year struggled to break even, Mirai took a different approach. Instead of relying solely on star power or overspending, the makers focused on creating a film that is both high quality and commercially viable. Teja Sajja’s careful choices in projects and the production team’s smart planning have paid off.
Interestingly, the producers decided to release the film themselves despite multiple buyers offering high amounts for theatrical rights. This reflects their confidence in the film, especially after the trailer received an outstanding response in multiple languages.
Mirai demonstrates that a successful movie does not always need an enormous budget or big stars. By balancing cost and quality, PMF has set a new example of how films can be made wisely while still appealing to the audience. The pre-release success of Mirai proves that smart planning and good content can create both critical and commercial success.
