Sankranthi Box Office: Big Test Starts Now?

The Sankranti season is finally completed, and we have multiple Telugu films that have arrived at the ticket counters, and they are preparing for the big challenge at the box office now.

The Sankranti season has once again brought strong momentum to the Telugu film industry, with theatres witnessing packed houses during the festive holidays.

Multiple releases benefited from the long weekend, family audiences, and holiday mood, resulting in encouraging opening numbers across Andhra Pradesh, Telangana, and overseas markets. However, the real challenge for these films begins now as the industry enters the crucial weekday phase.

With the festival rush over, collections usually see a natural dip once regular working days resume. Monday onwards is expected to clearly reveal which films have genuine audience support and which ones were driven mainly by holiday advantage.

Trade circles believe this weekday performance will play a decisive role in determining the long term box office fate of the Sankranti releases.

Among the current films, Mana Shankara Vara Prasad Garu is expected to remain stable despite a slight drop, as positive word of mouth continues to work in its favor. Anaganaga Oka Raju and Nari Nari Naduma Murari are also under close observation, with their weekday hold likely to decide screen counts going forward.

The coming days will be critical, especially with competition for screens and shows increasing. If these films manage respectable weekday numbers, they can aim for sustained runs. Otherwise, the festive advantage alone may not be enough to secure strong overall collections.