Tollywood Moves Towards a Common Ticket Price Policy

Ticket price hikes in Telugu cinema have become a major topic of discussion in recent times. Many movie lovers have been unhappy with sudden increases in ticket rates, especially during big film releases. These hikes have also led to several controversies with some people even approaching courts asking for control over ticket prices.

At present, the situation is different in the two Telugu states. In Andhra Pradesh, movie ticket prices are regulated through Government Orders (GOs). Producers must apply for permission every time they want to increase ticket rates. However, in Telangana, the rules are not the same which often creates confusion and imbalance in the system.

To avoid these repeated issues, leading producers of the Telugu film industry have decided to work towards a standard and consistent ticket pricing policy. Discussions have already begun within the industry, and producers have recently approached the governments of both Telugu states to share their ideas.

The Andhra Pradesh government has formed a special committee to study the proposal and review the existing ticket policy. Based on the committee’s report, a final decision is expected to be taken. At the same time, producers and actors are planning to meet Telangana Chief Minister Revanth Reddy soon. They intend to submit a clear proposal and ensure that there are no legal problems in the future.

According to industry sources, the proposed ticket policy will depend on factors like the film’s budget and its scale. Bigger films may have higher ticket rates, while smaller films will have more affordable prices. If this system gets approval, producers will no longer need to request a government order for every single release.

Another important step being planned is to submit the policy details to the courts in advance. This move is aimed at avoiding last-minute legal hurdles. In the past, delays in getting approvals have caused producers to lose significant revenue, especially from premiere shows.