All Promotions On Hold Until Next Week

For any film, promotions are the key to getting attention at the box office. Also, these promotions should be done in the right way, at the right time, such that they would help the film big time. Here comes a situation where some of the big films that are hitting cinemas in the coming days have completely gone mute for a reason.

For the upcoming Dasara season and before, there are movies like Venkatesh’s Adarsha Kutumbam and Vijay Devarakonda’s Ranabaali hitting the screens. While the release is just 10-25 days away, these movie units haven’t started promotion. This is because of “The Paradise” effect. Films like Ranabaali or Adarsha Kutumbam might be releasing some content, but the actors and others won’t promote until The Paradise releases next week. Because no matter how much they promote, Nani’s film will take away the attention.

Because Nani’s movie has the advantage of Aaya Sher and Yeshanagula songs, and that is helping a lot whenever he is going to press meets, as anchors are dancing with him on the stage for those songs. However, other movies don’t even have a solid song, so they are waiting for the right moment to release songs and create buzz. And that window comes only after The Paradise hits cinemas.