Is Tollywood Moving Away from pre Release Culture?

For a long time, now, Telugu cinema had been following the practice of holding pre-release events in order to publicise the film before its theatrical release. But things are changing drastically now as many Telugu films are moving away from the conventional pre-release event format.

In recent months, many Telugu films have skipped grand pre release events. This has sparked a discussion in the industry about whether Tollywood is slowly moving away from this once popular culture.

For years, pre release events were a big part of film promotions. Star heroes like Mahesh Babu, Allu Arjun, and Prabhas used these stages to connect with fans.

Huge crowds, powerful speeches, live performances, and media coverage created strong buzz before release. These events often trended on social media and helped boost openings.

However, things seem to be changing. Some industry insiders feel the events have become repetitive and boring. The same format, long speeches, and forced hype are no longer exciting for audiences.

At the same time, digital promotions, teaser launches, influencer marketing, and paid online campaigns are becoming more effective and cost friendly.

Producers are also questioning the return on investment. Organising a big event involves heavy spending on venues, security, sets, and promotions. But the publicity generated may not justify the cost in today’s digital driven market.

While big star films may still continue the tradition, medium and small budget films are choosing smarter promotional strategies. Tollywood may not completely stop pre release events, but the culture is clearly evolving with changing audience behaviour and marketing trends.