Women Instinctively Know Business: Upasana

Entrepreneur and humanitarian Upasana Kamineni Konidela is on a mission to empower women by advocating for financial independence. In a recent video, she highlighted how women’s everyday skills like managing costs, logistics, and operations at home, are the building blocks of successful business management.

“If you put a bit of education and process into that, they become much more powerful and much more efficient,” she says, urging women to leverage their innate abilities in professional settings.

Upasana’s own family has always championed gender equality, with her grandmother pushing her daughters to achieve as much as, if not more than, their male counterparts.

“Women instinctively know business because they know how to manage costs at home. They know how to manage the operations, they know how to manage the logistics, because they have to make sure that children reach school on time, the food reaches them on time - so it comes instinctively to them,” she explains, emphasizing that these skills can be transformed into revenue-generating ventures.

She encourages women to believe in themselves, drawing inspiration from the Indian Women’s Cricket Team’s resilience. As she prepares for her second child, Upasana continues to champion women’s empowerment, transforming it from a conversation into a movement that uplifts families and society.