Rajamouli Gave Biggest Twist With Varanasi!

Generally, Rajamouli prefers to have his films promotional campaign start at the last minute. This is the formula that he had been using for many years, but now he has thrown a major twist with Varanasi, which happens to be his first collaboration with Mahesh Babu.

Mahesh Babu and Rajamoulis Varanasi has already created massive buzz with the amount of content released in such a short time. Till now the team has dropped eleven minutes of audio that immediately caught the attention of fans.

The three minute forty second video glimpse showed the grand scale, intense mood, and the unique visual world Rajamouli is building.

Three first look posters introduced Mahesh Babu in powerful style and each one went viral across fan circles. The title reveal added even more excitement and confirmed that this film is aiming for a global level impact.

The makers have also completed interviews with international media, which will be released soon. These interviews will help increase awareness across many countries and bring worldwide attention to Varanasi.

Behind the scenes pictures have added more fire to the hype, showing Mahesh Babu and Rajamouli working with passion and focus.

The most exciting part is that none of this content is from the Globe Trotter event promotional plan. That was a separate strategy. What we are seeing right now is only the early phase of the main campaign. If the beginning itself is this strong, fans can only imagine how big the next wave of promotions will be.