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Stunning Business for Vijay Deverakonda's Kushi

Now, with the addition of theatrical rights, the film is flourishing commercially.

By:  Tupaki Desk   |   14 Aug 2023 2:35 PM GMT
Stunning Business for Vijay Deverakondas Kushi

Vijay Deverakonda and Samantha's upcoming romantic film, "Kushi," have garnered immense attention and anticipation, generating a considerable amount of excitement. The release of three songs from the movie has received a positive response from the audience, further intensifying the film's buzz.

Notably, Shiva Nirvana, renowned for directing hit films like "Ninnu Kori" and "Majili," helms this project. The movie's songs and trailer have contributed significantly to the positive word of mouth, enhancing the movie's prospects. An interesting aspect is that the film has been crafted to cater to audiences across different languages, which has facilitated substantial deals for its digital and satellite rights.

Remarkably, the non-theatrical rights alone have nearly recuperated the movie's budget. Now, with the addition of theatrical rights, the film is flourishing commercially. The Telugu version of the movie is projected to accumulate around 50 crore rupees through its theatrical run, which is indeed a remarkable feat.

Produced by Naveen Yerneni and Y. Ravi Shankar under the Mythri Movie Makers banner, "Kushi" also features notable actors like Murali Sharma, Jayaram, Sachin Khedakar, Saranya Pradeep, and Vennela Kishore in pivotal roles.

The music for the film is composed by Hesham Abdul Wahab, known for his work on the Malayalam film "Hrudayam." Film enthusiasts can anticipate the release of "Kushi" on September 1 across multiple languages, including Telugu, Hindi, Tamil, Kannada, and Malayalam.