Tollywood’s New Trend: Is It Rural Horror?

The Telugu film industry follows this pattern where certain films that work at the box office tend to create a new genre that would set the course for future films. It appears that Telugu Cinema is witnessing a similar collaboration now.

In recent years, village based horror dramas have quietly emerged as a winning formula in Tollywood. What was once considered a risky genre is now attracting audiences consistently, thanks to strong storytelling rooted in rural settings and local folklore. Filmmakers are increasingly blending fear with emotion, tradition, and mystery, creating narratives that feel both authentic and engaging.

The success of these films lies in their grounded approach. Instead of relying heavily on visual effects or jump scares, directors focus on atmosphere, suspense, and culturally familiar beliefs.

Temples, ancient rituals, family secrets, and unexplained village legends form the backbone of these stories, making them relatable to a wide section of viewers. This connection helps build tension naturally and keeps audiences invested throughout.

Another major advantage is budget efficiency. Most village horror dramas are made with controlled budgets, minimal star cast, and limited locations. Despite this, they often deliver strong box office returns due to positive word of mouth and repeat value. Producers see this as a safe and profitable space, encouraging more such projects to be greenlit.

With audiences showing a clear appetite for rooted stories with a spooky twist, Tollywood seems set to explore this genre further. If handled creatively, village horror dramas could continue to dominate as a reliable success formula in the coming years.