1 - Nenokkadine: This is not a Mistake!!

This particular poster of 1 - Nenokkadine at PVR Cinemas is grabbing the attention of every movie buff. What's the intention behind placing the content upside down? May be, the creators of this poster want everyone to realise 'ONE' is a one of its kind movie in Telugu Cinema.

Isn't a good idea to promote a techically brilliant film like '1 - Nenokkadine'? Hope, Telugu audience would grow to the level of encouraging different cinema rather than the same old commercial potboilers.