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ABN Channel Creativity During Crisis

By:  Tupaki Desk   |   30 July 2013 1:31 PM GMT
ABN Channel Creativity During Crisis
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Situation in state is quite tense with Congress getting ready to announce their decision in favour of Telangana, but it is the creativity of ABN News Channel that is garnering attention.

‘Most students perform well in the class, but only intelligent people will perform well in exams’ goes a saying. In the same way, rather rushing straight to airing hot news, ABN channel is showing some creativity in graphics they are using today to make more viewers glue to their channel. If you could see the above picture, it is easy to understand how creative ABN’s work is during crisis. Many film and political circuits are keener to discuss about ABN’s creativity with a decision on Telangana is almost clear that a separate state is granted. Apart from the minute to minute updates, presentation is the key to attract viewers and it looks like ABN has succeeded to the most.

Almost all the Telugu media have covered updates on par with National media, but what is pitiable is that their reports are mounting more pressure on viewers rather relieving it. Maybe a little tone down of sensationalism will be appreciated.