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AD affect: Tollywood goes Hollywood way

By:  Tupaki Desk   |   26 Sep 2013 12:17 PM GMT
The piracy of 'Atharintiki Daredi' prior to the release came as a rude shock to Telugu Film Industry. Film Chamber is now scouting new ways to curb the piracy and discussions are under progress to go the Hollywood way.

In Hollywood, Global Access Control Mechanism is being implements to prevent any leakage of content. Using this mechanism, Film's content movement could be monitored from place to place and this system works round the clock.

Generally, the first copy of the movie changes a lot of hands for composing background score, graphics and editing. So, Global Access Control Mechanism could be very useful in protecting the content through tracking.

Tollywood is planning to build a robust system instead of blinding trusting the people from now. The anti-piracy cell is working the possibilities of implementing Global Access Control Mechanism in the Telugu Film Industry.