Chennai Express smashes opening records

Shahrukh Khan and Deepika Padukone took fantastic openings and the record number of premier shows on Thursday itself has raked in a Worldwide collection of nearly Rs 15 crores. The Box Office numbers are going to be huge and it will be crossing Rs 100 crore by Monday itself.

Factors helped for record breaking success:

1) Wide Release - 4500 screens Worldwide

2) Festival Time - Eid festival weekend.

3) Dubbed in more than 10-languages.

4) Hike in ticket prices

5) Shahrukh Khan

6) Director Rohit Shetty success rate

7) Solo Release for the week.