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Consumer body fines Sensodyne Rs 10 lakh, orders ads off air
By: Tupaki Desk | 23 March 2022 6:53 AM GMT
The advertisements of Sensodyne products, which claim to have been Recommended by dentists worldwide' and 'World's No.1 sensitivity toothpaste' will not be seen anymore. The Central Consumer Protection Authority (CCPA) has termed these advertisements as misleading and ordered their removal within a week. Also, the CCPA has imposed a fine of Rs 10 lakh on the maker of the toothpaste.
These advertisements show purported foreign dentists endorsing Sensodyne. The CCPA has taken up the issue suo motu and found that the ads promoting Sensodyne Rapid Relief and Sensodyne Fresh Gem were misleading. It found the claims by purported dentists worldwide as false.
The advertisements claim that the toothpaste brands were 'Recommended by dentists worldwide', 'World's No. 1 sensitivity toothpaste' and 'clinically proven relief, works in 60 seconds. The company supported its claims with two survey reports conducted in India and not abroad.
A press note issued by the CCPA said that: 'No cogent study or material were submitted by the company to substantiate the claims made in the advertisements or indicate any worldwide prominence of Sensodyne products. Thus, the claims were observed to be bereft of any reason or justification.'
These advertisements show purported foreign dentists endorsing Sensodyne. The CCPA has taken up the issue suo motu and found that the ads promoting Sensodyne Rapid Relief and Sensodyne Fresh Gem were misleading. It found the claims by purported dentists worldwide as false.
The advertisements claim that the toothpaste brands were 'Recommended by dentists worldwide', 'World's No. 1 sensitivity toothpaste' and 'clinically proven relief, works in 60 seconds. The company supported its claims with two survey reports conducted in India and not abroad.
A press note issued by the CCPA said that: 'No cogent study or material were submitted by the company to substantiate the claims made in the advertisements or indicate any worldwide prominence of Sensodyne products. Thus, the claims were observed to be bereft of any reason or justification.'
