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Hyderabadis craze for Luxury Brands

By:  Tupaki Desk   |   11 Dec 2013 9:43 AM GMT
Hyderabadis craze for Luxury Brands
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The 2nd edition of The Indian Luxury Expo (TILE) will be held at the JRC Convention Centre in Whisper Valley in Hyderabad from December 13th to 15th. This event brings together luxury brands in 60 lifestyle segments including cars, homes, accessories, footwear, art and many others.

Who does like luxury items? Hyderabadis are always in hurry when it comes to purchasing such high-end brands. In 2012 (TILE 1st Edition), A Hyderabad bought a Rs 10 crore villa after just looking at the broucher of the Real Estate company. Similarly, two Bentley cars worth Rs 3 crores each, Rs 6 lakh worth Polaris Bike, Rs 1 lakh worth footwear had been sold out. TILE 1st Edition has helped the organisers do a business of over Rs 50 crore.

As per the estimates, AP have 3-4 lakh customers who buy luxury brands.
The first edition of luxury expo was also held in Hyderabad and this time its only getting bigger. This time a Real Estate company has put up a stall to put its Villa worth Rs 8-25 crore for sale. The special attraction this time would be Rs 6 crore worth Aston Martin, Rs 1 crore worth Exido Luxury Watch and expensive furniture.

Organisers have sent invitations to 20,000 people who earn more than Rs 1 crore per year. Around 5,000 customers are expected to attend TILE second edition. Plans to host similar events in Mumbai, Delhi, Pune, Bangalore, Chennai, Kolkata, Coimbatore and Chandigarh were under progress.