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Kia Motors officially changes its name in India, to operate under the new name

By:  Tupaki Desk   |   25 May 2021 11:24 AM GMT
Kia Motors officially changes its name in India, to operate under the new name
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South Korean Automobile manufacturer Kia has started its operations in India in 2019 and went on to establish itself as one of the leading automakers in the country. Kia took just over one and a half years of time to become a leading car company.

The automobile announced that it has changed its name and from now on it would be operating in India with the new name. Kia Motors will now function in the name of 'Kia India Private Limited'.

In a statement, the South Korean company said, the decision was taken as part of the company's new brand identity that establishes the company as an entity that invests and produces more than just sustainable vehicles.

"In line with its brand re-launch, Kia India is breaking away from its traditional manufacturing-driven structure to a more purpose-driven business," the company stated. "The new brand purpose - "Movement that inspires" signifies Kia's ambitious plans of leading the future mobility revolution in India with premium products equipped with unique design and segment-first features, digitized services and complemented by one of the largest networks," Kia Motors said in a statement.

The car company said that the logo and company name were already changed at the manufacturing facility in Andhra Pradesh's Anantapur and the dealerships will also undergo the name change. The name change process will be carried out in a phased manner, the company said.

Kia ventured into the Indian market in 2019. The company launched Seltos in the Indian market first. Later, the company brought Carnival MPV and Sonet sub-compact SUV into the market. Kia emerged as the fastest company to complete 2,50,000 sales in less time.