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Microsoft India Is Most Attractive Employer Brand
By: Tupaki Desk | 29 July 2020 10:21 AM IST
Tech giant Microsoft India has emerged as the country's most attractive employer brand, says a survey. According to Randstad Employer Brand Research (REBR) 2020, Microsoft India scored the top spot on a strong reputation, financial health and utilisation of the latest technologies.
As per the survey, 38 percent of Gen Z (18-24 years) are looking for good training opportunities from their company, while 34 percent of the millennials (25-34 years) are pulled to forward-thinking and tech-savvy organisations and think of using the latest technologies as a very important attribute.
Around 46 percent of Gen X (35-54 years) find good work-life balance a very important pull-factor towards an organisation, whereas 32 percent of the boomers (55-64 years) find a suitable location as the key factor.
Others in the top 10 most-attractive employer brands in India for 2020 include Samsung India at second place, Amazon India at the third place, Infosys Technologies (4th), Mercedes-Benz (5th), Sony (6th), IBM (7th), Dell Technologies Ltd (8th), ITC Group (9th) and Tata Consultancy Services (10th).
As per the survey, 38 percent of Gen Z (18-24 years) are looking for good training opportunities from their company, while 34 percent of the millennials (25-34 years) are pulled to forward-thinking and tech-savvy organisations and think of using the latest technologies as a very important attribute.
Around 46 percent of Gen X (35-54 years) find good work-life balance a very important pull-factor towards an organisation, whereas 32 percent of the boomers (55-64 years) find a suitable location as the key factor.
Others in the top 10 most-attractive employer brands in India for 2020 include Samsung India at second place, Amazon India at the third place, Infosys Technologies (4th), Mercedes-Benz (5th), Sony (6th), IBM (7th), Dell Technologies Ltd (8th), ITC Group (9th) and Tata Consultancy Services (10th).