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Rs 12.5 crore to Mahesh Babu

By:  Tupaki Desk   |   7 Sep 2013 10:47 AM GMT
Rs 12.5 crore to Mahesh Babu
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Mahesh Babu has taken the satellite rights business of Telugu cinema to a next level with his stylish flick '1 - Nenokkadine', eventually ended up setting a new trend.

As per reliable sources, Satellite rights of 'One' starring Mahesh Babu and newbie Kriti Sanon have been sold out a record Rs 12.5 crore. The price is collectively offered for Telugu, Tamil and Malayalam versions of the movie. South India's leading mass media company Sun Network has acquired the rights.

For the first time ever, the satellite rights of a Telugu film has been sold out, including Tamil and Malayalam versions. Mahesh's universal appeal, Sukumar's ability to produce superior quality output, Devi Sri Prasad's rocking compositions and grand production values have made this happen.

Soon, Allu Arjun and Ram Charan who have good market in neighbouring states might follow the same trend.

Earlier, Atharintiki Daredi has set a record by fetching Rs 9 crore for the Telugu version alone. MAA TV has bagged the rights of this family entertainer.